Last night we attended the launch for the new 501®.

We were greeted with some cocktails and entertained by many different video montage's of how this brand evolved over the years. On the Levi's® website you can view the new campaign, which shows some outdoor ads and TV commercials.

Visit the advertising section directly from here and look for the 501® Live Unbuttoned Campaign.

Snacks and drinks were also served all night and it was great to see and meet everyone involved in the brand from SA. One of the nice things was the good bag when you left :)

So now you will see most of us wearing the new 501® as we were spoiled to a voucher for a fresh pair!